Unlocking California's Tobacco Tax Revenue with California Proposition 31**

California Proposition 31 is an upcoming ballot measure that will provide a historic opportunity to strengthen our state's economy, protect public health, and fund critical services. By voting "yes" on Proposition 31, Californians can tap into billions of dollars annually in new revenue by imposing an additional tax on tobacco products.

Economic Impact

According to the California Legislative Analyst's Office, Proposition 31 is projected to generate an estimated $1.6 billion in revenue annually. These funds would be used to:

Public Health Impact

Tobacco use remains the leading preventable cause of death in California, claiming over 40,000 lives annually. Proposition 31 will help reduce tobacco-related illnesses and premature deaths by:

Support Critical Services

The revenue generated by Proposition 31 will also provide much-needed funding for essential services:

Success Stories

Proposition 31 is modeled after successful tobacco tax measures in other states. For example:

• Massachusetts: In 2020, Massachusetts voters passed a similar ballot measure. As a result, the state has seen a significant decline in tobacco use and a substantial increase in funding for public health programs.
• Colorado: In 2020, Colorado voters approved a measure raising the tobacco tax. The state has seen a decrease in smoking rates and an increase in revenue for healthcare and education.

Make the Right Choice

Voting "yes" on California Proposition 31 is a win-win for California. It will strengthen our economy, protect public health, and fund critical services. Join the countless Californians who support this measure and help build a healthier, more vibrant future for our state.