California Proposition 31: A Victory for Tobacco Control and Cancer Prevention

California Proposition 31, the California flavored tobacco products tax initiative, passed with overwhelming support in the November 2022 election. This landmark victory is a testament to the growing public health consensus on the dangers of flavored tobacco products, particularly among youth.

According to the Centers for Disease Control and Prevention, flavored tobacco products are significantly more appealing to young people than unflavored products. In fact, 81% of youth who currently use tobacco products report using flavored products.

California Proposition 31 will impose a tax of $0.10 per milliliter on the sale of flavored tobacco products, including e-cigarettes, vape pens, and flavored chewing tobacco. This tax is expected to generate approximately $630 million annually, which will be used to fund cancer education, prevention, and research programs.

Success Stories:

• San Francisco: In 2020, San Francisco became the first major U.S. city to ban the sale of flavored tobacco products. Since then, youth tobacco use has declined by 20%.
• Massachusetts: In 2020, Massachusetts passed a flavored tobacco ban. Within the first year of implementation, youth tobacco use decreased by 15%.
• New York: In 2021, New York passed a flavored tobacco ban. By 2022, youth tobacco use had dropped by 12%.

Effective Strategies, Tips and Tricks, Common Mistakes to Avoid

• Emphasize the health benefits: Focus on the negative health effects of flavored tobacco products, particularly among youth.
• Use clear and concise messaging: Make it easy for voters to understand the purpose and benefits of California Proposition 31.
• Partner with community organizations: Build relationships with local groups that share your goals.
• Avoid negative language: Focus on the positive benefits of passing California Proposition 31 rather than attacking opponents.

Getting Started with California Proposition 31

1. Learn about the measure: Read and understand the full text of California Proposition 31.
2. Get involved in your community: Attend local events and meetings where California Proposition 31 is being discussed.
3. Talk to your friends and family: Share your knowledge about the dangers of flavored tobacco products and encourage them to support California Proposition 31.
4. Vote: Make sure you and your loved ones vote in the upcoming election.