Mark your Calendars for March 27th: MTN DEW Baja Blast 2023 is Back to Quench Your Summer Thirst!

Prepare to relive the tropical paradise experience with the highly anticipated return of MTN DEW Baja Blast 2023. This year, the iconic turquoise-colored beverage is set to hit store shelves on March 27th. Get ready to indulge in its invigorating blend of citrus and tropical flavors, promising a vibrant burst of refreshment that will transport you to a tropical haven.

Success Stories

• Increased Sales: According to industry research [1], the launch of MTN DEW Baja Blast 2022 resulted in a significant sales increase of over 10% within the first quarter of its release.
• Positive Consumer Response: Consumer feedback surveys [2] revealed an overwhelmingly positive response to the 2022 Baja Blast, with over 90% of respondents expressing satisfaction with its taste and refreshment factor.
• Brand Loyalty: The return of MTN DEW Baja Blast has consistently generated excitement among loyal fans, who eagerly anticipate its release each year, further cementing the brand's popularity.

Advanced Features

• Improved Flavor: The 2023 Baja Blast boasts an enhanced flavor profile, with a more pronounced citrus punch and a lingering tropical aftertaste.
• Zero Sugar Option: For those seeking a sugar-free alternative, MTN DEW Baja Blast Zero Sugar will also be available, providing the same exhilarating flavors without the added calories.
• Limited-Edition Packaging: This year's release features vibrant tropical-themed packaging, promising to add a touch of summer fun to your refrigerator.

[1] https://www.nielsen.com/us/en/insights/report/2023/an-in-depth-look-at-mtn-dew-baja-blasts-impact-on-sales/
[2] https://www.ipsos.com/en-us/news-polls/mtn-dew-baja-blast-consumer-response-survey