Baja Blast Mountain Dew Returns in 2023: Mark Your Calendars!

Get ready for the ultimate refreshment experience as Mountain Dew Baja Blast makes its triumphant return in 2023! This iconic flavor has captivated taste buds nationwide since its debut, and we're thrilled to announce its highly anticipated relaunch.

When to Expect the Blast

Mark your calendars for May 1, 2023, when Mountain Dew Baja Blast will once again be available in stores and restaurants across the country. Prepare for a burst of tropical tang and electrifying flavor!

The Baja Blast Phenomenon

Since its launch in 2004, Mountain Dew Baja Blast has been a resounding success, winning over millions of fans. According to NielsenIQ, Baja Blast accounted for over $1 billion in sales in 2021 alone.

Success Stories of a Beloved Flavor

1. Taco Bell's Exclusive Beverage

Taco Bell holds the exclusive rights to serve Mountain Dew Baja Blast in its restaurants, a partnership that has proven to be highly lucrative for both brands. The combination of Baja Blast's unique flavor and Taco Bell's popular menu items has created an unbeatable pairing.

2. Social Media Sensation

Mountain Dew Baja Blast has a dedicated following on social media, generating countless posts, tweets, and memes. The hashtag #BajaBlast has been used over 1 million times on Instagram, showcasing its widespread appeal.

3. Limited-Time Fan Favorite

Baja Blast's initial release was limited-time only, but its overwhelming popularity led to its return as a permanent flavor in 2008. This has created a sense of anticipation and excitement each year as fans eagerly await its return.