Juicy Fruit Gum Discontinued: Wrigley's Retirement of a Beloved Classic

In a bittersweet move that left many with a nostalgic pang, Juicy Fruit gum officially bid farewell in 2023. The iconic brand, known for its bright green packaging and refreshing taste, had been a staple in gum aisles for over 125 years.

Stories Behind the Discontinuation

• Shifting Consumer Preferences: Changing tastes led to declining sales in recent years. Consumers were opting for more innovative and sugar-free alternatives.
• Cost and Supply Chain Challenges: The rising costs of raw materials and supply chain disruptions made it difficult for Wrigley to maintain profitability.

Benefits of Juicy Fruit Gum Discontinued

• Product Diversification: Wrigley can focus on its other successful brands, such as Orbit and 5 Gum, to cater to evolving consumer preferences.
• Cost Savings: By discontinuing Juicy Fruit, Wrigley can reduce production and distribution costs, streamlining its operations.

How to Do It

• Communicate Clearly: Announce the discontinuation with ample notice and through various channels to inform consumers and trade partners.
• Offer Alternatives: Introduce new products or promote existing brands that align with current consumer demands.

Frequently Asked Questions

• Why is Juicy Fruit being discontinued?

  • Wrigley's decision is based on changing consumer preferences, declining sales, and cost and supply chain challenges.

• What are some alternatives to Juicy Fruit?

  • Wrigley offers a variety of other brands and flavors, including Orbit, 5 Gum, and Extra.

Useful Tables

Market Share of Chewing Gum Brands (2022)

Top Gum Flavors (2022)