In today's competitive business landscape, building strong relationships with clients and partners is essential for success. One effective way to do this is through the thoughtful gesture of come bearing gifts. When done right, gifting can leave a lasting impression, foster goodwill, and drive business growth.
According to a recent survey by GiftCards.com, 85% of businesses believe that corporate gifting is important for maintaining client relationships. Moreover, 75% of recipients say that they are more likely to do business with a company that sends them gifts.
6 Effective Strategies for Come Bearing Gifts
Consider the Occasion | Gift Ideas |
---|---|
Thank-You | Personalized gift basket, Gift certificate to a local restaurant |
Holiday | Custom-branded merchandise, Gourmet food items |
Milestone | Commemorative plaque, Engraved watch |
3 Success Stories: How Come Bearing Gifts Has Boosted Business
Story 1:
* Benefit: A technology company increased client referrals by 20% by sending personalized thank-you gifts to every new customer.
* How to: The company used a CRM tool to track client interactions and send targeted gifts based on customer preferences.
Story 2:
* Benefit: A healthcare provider strengthened patient loyalty by offering welcome gifts to new patients.
* How to: The provider partnered with local businesses to offer complimentary items such as healthy snacks, yoga classes, or gym memberships.
Story 3:
* Benefit: A financial planning firm grew its assets under management by 15% by sending holiday gifts to current and prospective clients.
* How to: The firm selected high-quality gifts that were relevant to the recipient's financial goals, such as books on investing or retirement planning.
Common Mistakes to Avoid
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