Conference Souvenirs: A Lasting Impression of Your Event

If you're planning a conference, you know how important it is to create a lasting impression on your attendees. One way to do that is with conference souvenirs. A well-chosen souvenir can be a tangible reminder of your event and help attendees remember the experience for years to come.

Why Conference Souvenirs Matter

According to a study by the Event Marketing Institute, 83% of attendees keep conference souvenirs for a year or more. This means that your souvenir has the potential to be a long-lasting marketing tool for your event.

Not only that, but a well-chosen souvenir can also help to:

• Increase attendee satisfaction. Attendees will appreciate receiving a thoughtful gift that they can use and enjoy.
• Build brand awareness. Your souvenir can help to promote your brand and keep your event top-of-mind for attendees.
• Generate buzz on social media. Attendees are likely to share photos of their souvenirs on social media, which can help to generate excitement about your event.

How to Choose the Right Conference Souvenir

When choosing a conference souvenir, there are a few things to keep in mind:

• The purpose of your event. What is the main goal of your conference? Is it to educate attendees, inspire them, or entertain them? Your souvenir should be aligned with the purpose of your event.
• The interests of your attendees. Who is your target audience? What are their interests? Choose a souvenir that is likely to appeal to your attendees.
• Your budget. How much can you afford to spend on souvenirs? There are a wide range of options available, so you should be able to find something that fits your budget.

Examples of Creative Conference Souvenirs

Here are a few examples of creative conference souvenirs that have been used successfully:

• Custom-printed notebooks or journals. These are always a popular choice, and they can be customized with your event logo or branding.
• Reusable water bottles. This is a practical gift that attendees can use long after your event.
• Smartphone chargers. These are a great way to keep attendees connected and entertained during your event.
• Local products. If your conference is being held in a specific city or region, consider giving attendees a gift that is made locally.
• Experiences. In addition to physical souvenirs, you can also give attendees an experience that they will remember. This could be anything from a guided tour to a cooking class.

Case Studies

Here are two case studies of how conference souvenirs have been used successfully:

• The American Marketing Association's Annual Conference
  The AMA's annual conference is one of the largest marketing conferences in the world. In 2019, the AMA gave attendees a custom-printed notebook with the conference logo and branding. The notebooks were a huge hit, and attendees were still using them months after the conference.

• The National Association of Realtors' Annual Conference
  The NAR's annual conference is another large conference that attracts attendees from all over the country. In 2018, the NAR gave attendees a reusable water bottle with the conference logo and branding. The water bottles were a popular choice, and attendees were seen using them throughout the conference.

Conclusion

Conference souvenirs are a great way to create a lasting impression on your attendees. By choosing a well-chosen souvenir, you can help to increase attendee satisfaction, build brand awareness, and generate buzz on social media.