Jerry Wade and WTL(WTL)C: A Journey of Broadcasting Excellence and Community Connection

Introduction

In the annals of broadcasting history, the name Jerry Wade stands as a beacon of excellence and unwavering dedication to serving the community. His exceptional contributions to radio, particularly at the legendary station WTL(W)C, have left an enduring mark on the industry and the lives of countless listeners.

Early Life and Career

Jerry Wade was born in 1937 in Lebanon, Indiana. His love for radio was ignited at a young age, and he began his career as a disc jockey at a local station while still in high school. After graduating, he worked at various stations in Indiana and Ohio before joining WTL(W)C in 1966.

Joining WTL(W)C

WTL(W)C is a commercial AM radio station located in West Lafayette, Indiana. Founded in 1955, it quickly became a pillar of the community, serving listeners in Tippecanoe County and beyond.

Jerry Wade's arrival at WTL(W)C marked a new era for the station. He brought his infectious enthusiasm, impeccable taste in music, and unwavering commitment to local news and community involvement.

The Jerry Wade Show

Jerry Wade's weekday morning show, affectionately known as "The Jerry Wade Show," became a beloved institution. Each morning, listeners tuned in to hear the latest news, weather, traffic updates, and entertaining conversations with a wide range of guests.

Wade's ability to connect with his audience was unparalleled. He had a knack for putting people at ease and making them feel like they were part of the conversation. His warm and welcoming demeanor made listeners feel like they were in the company of a trusted friend.

Community Involvement

Beyond the microphone, Jerry Wade was an active and dedicated member of the West Lafayette community. He served on numerous boards and committees, including the United Way and the West Lafayette Rotary Club.

Wade was a tireless advocate for local businesses, organizations, and schools. He used his platform on WTL(W)C to highlight their events, fundraisers, and community initiatives.

Awards and Recognition

Jerry Wade's exceptional contributions to the broadcasting industry and the West Lafayette community have been widely recognized. He has received numerous awards, including:

• The Indiana Broadcasters Association Hall of Fame (2003)
• The West Lafayette Citizen of the Year Award (1987)
• The Purdue University Distinguished Service Award (1992)

Legacy and Impact

Jerry Wade retired from WTL(W)C in 2013 after 47 years of dedicated service. However, his legacy continues to shape the station and the community it serves.

WTL(W)C remains a vital source of information, entertainment, and community connection for listeners throughout the Tippecanoe County area. The station continues to honor Jerry Wade's commitment to excellence and his unwavering dedication to the community.

Conclusion

Jerry Wade's journey with WTL(W)C is a testament to the power of broadcasting to inform, entertain, and connect communities. His legacy as a master broadcaster and a beloved community member will continue to inspire generations to come.

Why Community Radio Matters

Community radio stations like WTL(W)C play a crucial role in maintaining the health and vitality of their communities.

• Local News and Information: Community radio stations provide hyperlocal news and information that is not available from larger, commercial stations. They cover local events, issues, and personalities that are important to residents.
• Community Engagement: Community radio stations are a platform for local organizations, businesses, and individuals to share their stories and ideas with the community. They foster a sense of belonging and encourage community involvement.
• Cultural Preservation: Community radio stations preserve and promote local culture and heritage. They air local music, host cultural programs, and provide a space for community members to share their traditions.
• Economic Development: Community radio stations support local businesses and organizations by promoting their products and services. They also attract new businesses and visitors to the area.
• Emergency Communications: Community radio stations are essential during emergencies, providing timely and accurate information to residents. They can broadcast alerts, updates, and instructions in the event of severe weather, accidents, or other emergencies.

Benefits of Listening to Community Radio

Listening to community radio offers numerous benefits:

• Stay Informed: Community radio stations provide up-to-date news and information about your community, keeping you connected to local issues and events.
• Discover Local Music: Community radio stations showcase local musicians and bands, exposing you to new talent and supporting the local music scene.
• Connect with Your Community: Community radio stations provide a platform for community members to share their stories, ideas, and opinions, fostering a sense of connection and belonging.
• Support Local Businesses: Community radio stations promote local businesses and organizations, helping them reach new customers and support the local economy.
• Enjoy Local Culture: Community radio stations broadcast local cultural programs, preserving and celebrating the unique heritage and traditions of your community.

FAQs

Q: What is the frequency of WTL(W)C?
A: WTL(W)C broadcasts on AM 1390 in West Lafayette, Indiana, and 89.5 FM in Monticello, Indiana.

Q: When did Jerry Wade retire from WTL(W)C?
A: Jerry Wade retired from WTL(W)C in 2013 after 47 years of service.

Q: What was the name of Jerry Wade's weekday morning show?
A: Jerry Wade's weekday morning show was known as "The Jerry Wade Show."

Q: What is the purpose of community radio?
A: Community radio stations provide local news and information, engage the community, preserve culture, support economic development, and provide emergency communications.

Q: What are the benefits of listening to community radio?
A: Benefits of listening to community radio include staying informed, discovering local music, connecting with your community, supporting local businesses, and enjoying local culture.

Q: How can I support WTL(W)C?
A: You can support WTL(W)C by listening to the station, volunteering your time, and making a financial donation.

Humorous Stories and Lessons Learned

1. The Missing Microphone

One day, Jerry Wade was about to go on the air when he realized his microphone was missing. In a panic, he searched high and low, but to no avail.

As the clock ticked down, Wade frantically improvised by holding a pencil up to his mouth and speaking into it. To his surprise, the pencil worked perfectly as a makeshift microphone, and his show went off without a hitch.

Lesson Learned: Always be prepared for unexpected situations, and don't be afraid to think outside the box.

2. The Dog Ate the News

Jerry Wade was reading the morning news when his beloved dog, Sparky, jumped up and grabbed the script. Sparky proceeded to chew on the paper, consuming a large portion of the day's news stories.

Wade was forced to ad-lib the rest of the news segment, frantically trying to recall the details of the stories that Sparky had devoured.

Lesson Learned: Keep your pets away from important documents, especially if they have a penchant for chewing paper.

3. The Accidental Dance Party

One afternoon, Jerry Wade was playing a song that he thought was a slow ballad. However, as the music progressed, he realized that it was actually a fast-paced dance song.

Undeterred, Wade grabbed his microphone stand and started dancing around the studio. To his amusement, his listeners called in to say they were thoroughly enjoying his impromptu dance party.

Lesson Learned: Always double-check the tempo of a song before playing it on the air. And if you make a mistake, don't be afraid to embrace it and have some fun.

Tables

Table 1: Awards and Recognition Received by Jerry Wade

Table 2: Benefits of Community Radio

Table 3: Impact of Community Radio Stations on Local Communities