Revel Casino NJ: A Comprehensive Guide

Introduction

Revel Casino Hotel was a luxury casino resort located in Atlantic City, New Jersey. It was owned by Revel Entertainment Group and operated by Mohegan Sun. The casino opened on April 2, 2012, and closed on September 2, 2014. During its brief operation, Revel was known for its luxurious amenities, fine dining, and world-class entertainment. However, the casino struggled financially and was forced to close after just two years of operation.

History of Revel Casino NJ

Revel Casino was built on the site of the former Horizon Casino Hotel, which closed in 2010. The casino was developed by Revel Entertainment Group, a consortium of investors led by Glenn Straub. Construction on the casino began in 2008 and was completed in 2012. The total cost of the project was $2.4 billion.

Revel Casino opened its doors on April 2, 2012, to much fanfare. The casino was an instant success, attracting thousands of visitors each day. However, the casino's success was short-lived. Revel Entertainment Group began experiencing financial difficulties just months after the casino opened. The company filed for bankruptcy in 2013, and the casino was sold to Mohegan Sun in 2014.

Mohegan Sun attempted to revive the casino, but it was unsuccessful. Revel Casino closed its doors for good on September 2, 2014. The casino's closure was a major blow to the Atlantic City economy.

Why Did Revel Casino NJ Fail?

There are several reasons why Revel Casino failed. First, the casino was built during a time when the Atlantic City gambling market was in decline. The number of visitors to Atlantic City had been declining for years, and the opening of new casinos in Pennsylvania and New York had further eroded the market.

Second, Revel Casino was too expensive. The casino's $2.4 billion price tag was simply too much for the company to bear. The casino was also located in a poor location, which made it difficult to attract visitors.

Finally, Revel Casino was poorly managed. The casino's management team made several mistakes that led to the casino's downfall. For example, the casino offered too many freebies to its customers, which led to a decline in profits.

The Legacy of Revel Casino NJ

Revel Casino's legacy is a mixed one. The casino was a beautiful property that offered a great deal to its guests. However, the casino was also a financial failure. Revel Casino's failure is a reminder of the challenges facing the Atlantic City gambling market.

Revel Casino NJ Statistics

• Opened: April 2, 2012
• Closed: September 2, 2014
• Cost: $2.4 billion
• Number of rooms: 1,399
• Number of slots: 2,400
• Number of table games: 130
• Number of restaurants: 10
• Number of bars: 5

Table 1: Revel Casino NJ Revenue and Expenses

Table 2: Revel Casino NJ Visitor Demographics

Table 3: Revel Casino NJ Employee Demographics

Effective Strategies for Marketing Revel Casino NJ

There are several effective strategies that Revel Casino NJ could have used to market its property. First, the casino could have focused on its unique amenities and features. Revel Casino was the only casino in Atlantic City with a rooftop pool and nightclub. The casino could have also highlighted its fine dining options and world-class entertainment.

Second, Revel Casino could have targeted its marketing efforts to specific demographics. The casino could have focused on attracting younger visitors, who are more likely to spend money on gambling and entertainment. The casino could have also targeted its marketing efforts to high-rollers, who are willing to spend large sums of money on gambling.

Finally, Revel Casino could have used a variety of marketing channels to reach its target audience. The casino could have used online marketing, social media, and public relations to promote its property.

Common Mistakes to Avoid in Marketing Revel Casino NJ

There are several common mistakes that Revel Casino NJ could have avoided in its marketing efforts. First, the casino could have avoided overspending on advertising. Revel Casino spent millions of dollars on advertising, but its ads were not always effective. The casino could have also avoided targeting its marketing efforts to the wrong audience. Revel Casino's marketing efforts were often focused on older visitors, who are less likely to spend money on gambling and entertainment.

Finally, Revel Casino could have avoided using a single marketing channel. The casino relied heavily on online marketing, but it could have also used other channels, such as social media and public relations, to reach its target audience.

Call to Action

If you are planning a trip to Atlantic City, be sure to visit the former site of Revel Casino NJ. The property is now home to a variety of businesses, including a movie theater, a bowling alley, and a trampoline park. You can also learn more about the history of Revel Casino NJ by visiting the Atlantic City Historical Museum.