Onitsuka Tiger, the forerunner of ASICS, was established in 1949 by Kihachiro Onitsuka, a former army officer with a passion for sports and a desire to empower the youth of post-war Japan. The company's mission was to "promote healthy living through the joy of sport," and its groundbreaking designs quickly gained recognition and popularity.
In 1977, Onitsuka Tiger merged with two other sporting goods companies, GTO and JELENK, to form ASICS, an acronym standing for "Anima Sana In Corpore Sano," meaning "Sound Mind in a Sound Body." This merger brought together a wealth of expertise and innovation, propelling ASICS to become one of the world's leading sports footwear and apparel brands.
Throughout its history, ASICS by Onitsuka Tiger has been known for its iconic designs that blend retro aesthetics with modern functionality. Some of the most recognizable models include:
Beyond design, ASICS by Onitsuka Tiger is renowned for its technological advancements that enhance performance and comfort for athletes and casual wearers alike. These include:
Despite its evolution over the years, ASICS by Onitsuka Tiger remains committed to its heritage and the promotion of sport. The company sponsors numerous athletes and teams around the world, including:
Wearing ASICS by Onitsuka Tiger footwear offers a range of benefits:
ASICS by Onitsuka Tiger is a brand that has stood the test of time, combining heritage and innovation to create footwear that empowers athletes, promotes healthy living, and transcends fashion trends. From its iconic designs to its advanced technologies, ASICS by Onitsuka Tiger continues to inspire and motivate individuals around the world. By choosing ASICS by Onitsuka Tiger footwear, you invest in quality, comfort, and a legacy of sporting excellence.
Explore the ASICS by Onitsuka Tiger collection today and find the perfect pair of shoes to elevate your performance, style, and overall well-being. Visit our website or authorized retailers worldwide to discover the latest designs and experience the legacy of excellence.
Table 1: ASICS by Onitsuka Tiger Timeline
Year | Event |
---|---|
1949 | Onitsuka Tiger is established |
1956 | Introduces the Mexico 66 running shoe |
1960 | Abebe Bikila wins the Olympic Marathon barefoot, inspiring Onitsuka Tiger's development of lightweight running shoes |
1977 | Onitsuka Tiger merges with GTO and JELENK to form ASICS |
1987 | Introduces GEL Technology for shock absorption |
2008 | Develops FlyteFoam, a lightweight and responsive midsole material |
Present | Continues to innovate and produce iconic footwear for athletes and casual wearers alike |
Table 2: ASICS by Onitsuka Tiger Footwear Technologies
Technology | Benefits |
---|---|
GEL Technology | Shock absorption, reduced muscle fatigue |
FlyteFoam | Lightweight, energy return, support |
DuoMax Support System | Stability, arch support |
Table 3: ASICS by Onitsuka Tiger Sponsored Athletes
Athlete | Sport |
---|---|
Novak Djokovic | Tennis |
Heather Watson | Tennis |
Australian Olympic Team | Various |
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