Punitive vs. Compensatory Damages: A Guide for Businesses

When a business is sued, it can face two types of damages: punitive damages and compensatory damages.

Punitive damages are designed to punish the defendant for particularly egregious or reckless behavior, while compensatory damages are intended to compensate the plaintiff for the actual losses they have suffered as a result of the defendant's actions.

Success Stories

• In 2016, a jury awarded $50 million in punitive damages to the family of a woman who died after taking a defective drug. The drug manufacturer had been aware of the risks associated with the drug but had failed to warn consumers.
• In 2017, a jury awarded $10 million in compensatory damages to a man who was injured in a car accident. The driver of the other car was drunk and had been speeding.
• In 2018, a jury awarded $1 million in punitive damages to a woman who was sexually harassed by her supervisor. The company had failed to take any action to stop the harassment, even after the woman had reported it.

Why Punitive vs. Compensatory Damages Matters

Punitive damages can be a powerful deterrent to reckless and harmful behavior, and can help to ensure that businesses are held accountable for their actions.

Compensatory damages are essential for making victims whole after they have been injured by the wrongful actions of others.

Key Benefits of Punitive vs. Compensatory Damages

• Punitive damages can send a strong message to other businesses that similar behavior will not be tolerated.
• Compensatory damages can help to ease the financial burden on victims and their families.
• Punitive damages can help to deter future misconduct by the defendant.
• Compensatory damages can help to restore the victim's peace of mind.

Industry Insights

According to a study by the National Association of Insurance Commissioners, punitive damages are awarded in only about 5% of cases. However, the average punitive damage award is over $1 million.

According to a study by the American Bar Association, compensatory damages are awarded in about 90% of cases. The average compensatory damage award is about $100,000.

Maximizing Efficiency

There are a number of things that businesses can do to maximize their chances of avoiding or minimizing punitive damages awards.
* First, businesses should have a strong compliance program in place to ensure that they are following all applicable laws and regulations.
* Second, businesses should regularly review their products and services to identify any potential risks.
* Third, businesses should make sure that they have adequate insurance coverage in place to protect themselves in the event of a lawsuit.

Pros and Cons

There are both pros and cons to awarding punitive damages.

Pros:

• Punitive damages can deter future misconduct by the defendant.
• Punitive damages can send a strong message to other businesses that similar behavior will not be tolerated.
• Punitive damages can help to compensate victims for their intangible losses, such as pain and suffering.

Cons:

• Punitive damages can be unpredictable and difficult to quantify.
• Punitive damages can bankrupt the defendant and make it impossible for them to pay the victim's compensatory damages.
• Punitive damages can stifle innovation and make businesses less willing to take risks.

Making the Right Choice

The decision of whether or not to seek punitive damages is a complex one. There are a number of factors that businesses should consider, including the severity of the defendant's conduct, the likelihood of success, and the potential impact on the business.

If a business does decide to seek punitive damages, it is important to work with an experienced attorney who can help to maximize the chances of success.

Effective Strategies, Tips and Tricks

• Be prepared to present evidence of the defendant's egregious conduct. This evidence can include documentation of the defendant's prior bad acts, as well as expert testimony about the recklessness or malice of the defendant's conduct.
• Be prepared to argue that the defendant's conduct caused the plaintiff's injuries. This evidence can include medical records, lost wage statements, and other documentation of the plaintiff's losses.
• Be prepared to argue that the punitive damages award is reasonable. The amount of punitive damages awarded should be proportional to the severity of the defendant's conduct and the plaintiff's injuries.

Common Mistakes to Avoid

• Failing to preserve evidence of the defendant's conduct. This evidence can be crucial to proving the defendant's liability and the severity of their conduct.
• Failing to properly quantify the plaintiff's damages. This can make it difficult to argue for a reasonable punitive damages award.
• Failing to articulate a clear rationale for the punitive damages award. The jury should understand why the punitive damages award is necessary and appropriate.

Advanced Features

Punitive damages and compensatory damages are two important tools that can be used to hold businesses accountable for their wrongdoing.

By understanding the differences between these two types of damages, businesses can make informed decisions about how to best protect themselves from liability.