The Ultimate Guide to Understanding and Investing in the New Balance 990

Introduction

The New Balance 990 is an iconic sneaker that has been a staple in the footwear industry for over three decades. Renowned for its comfort, durability, and timeless design, the 990 has become a symbol of quality and craftsmanship. This comprehensive guide will delve into the history, design, and investment potential of this legendary shoe, providing valuable insights for collectors, investors, and fashion enthusiasts alike.

History and Evolution

The New Balance 990 was first released in 1982 and was hailed as a technological marvel. It was the first running shoe to feature three densities of foam in the midsole, providing exceptional cushioning and support. Over the years, the 990 has undergone subtle design tweaks while maintaining its core identity. Key milestones in its evolution include:

• 1998: Introduction of the 990v2 with an updated upper construction and improved fit.
• 2000: Release of the 990v3 with a more streamlined design and enhanced breathability.
• 2005: Launch of the 990v4 with a TPU heel counter for improved stability.
• 2009: Unveiling of the 990v5 with a lighter weight and increased flexibility.
• 2012: Debut of the 990v6 with a redesigned midsole and updated materials.

Design Features

The New Balance 990 is renowned for its distinctive design features that have stood the test of time:

• Durable Construction: Built with premium materials, including high-quality leather and mesh, the 990 offers exceptional durability and longevity.
• Advanced Cushioning: The innovative three-density midsole provides superior impact absorption and comfort, making it ideal for everyday wear or long walks.
• Supportive Fit: The snug but comfortable fit, enhanced by the padded collar and tongue, ensures optimal support for the foot.
• Timeless Style: The classic silhouette and understated branding contribute to the 990's timeless appeal, making it a versatile choice for a wide range of styles.

Investment Potential

The New Balance 990 has emerged as a valuable investment for sneaker collectors and investors. Its limited production runs, combined with its high demand and enduring popularity, have driven prices steadily upward. According to the StockX Price Index, the average resale price of a New Balance 990 has increased by 104% since 2018.

• Rare Collaborations: Limited-edition collaborations with high-profile designers and brands have further fueled the investment potential of the 990.
• Rising Demand: Growing appreciation for classic sneakers and the 990's iconic status have contributed to its increasing popularity.
• Scarcity: The limited availability of certain colorways and models enhances their desirability, driving up resale prices.

Effective Strategies

To maximize your investment in the New Balance 990, consider employing the following strategies:

• Acquire Highly Sought-After Models: Certain colorways and collaborations are highly sought after by collectors, such as the "Teddy Santis" and "Stüssy Purple" models.
• Monitor Market Trends: Stay informed about upcoming releases, collaborations, and industry news to identify potential investment opportunities.
• Establish Relationships: Develop relationships with collectors, retailers, and online marketplaces to gain access to rare and exclusive releases.
• Keep Shoes Mint Condition: Maintain your shoes in pristine condition to preserve their value and desirability.

How to Invest

Investing in the New Balance 990 is relatively straightforward:

1. Choose a reputable marketplace: Online marketplaces such as StockX and GOAT offer a safe and secure platform for buying and selling sneakers.
2. Research prices: Monitor prices and compare different sellers to determine a fair market value.
3. Purchase shoes in high demand: Acquire sneakers that are popular and have limited availability.
4. Store shoes properly: Keep shoes in a cool, dry place to prevent damage or discoloration.
5. Sell when market conditions are favorable: Monitor market trends and sell your shoes when their value is high.

Why It Matters

Investing in the New Balance 990 is not merely a monetary pursuit; it also taps into a broader cultural phenomenon:

• Cultural Significance: The 990 is an iconic symbol of American sportswear and has been worn by generations of sneaker enthusiasts.
• Personal Expression: Sneakers have evolved into a means of self-expression, and the 990's versatility and timeless design make it a perfect choice for those seeking a stylish and comfortable shoe.
• Financial Returns: The investment potential of the 990 offers the potential for financial rewards, particularly for those who can acquire rare and highly sought-after models.

Benefits

Investing in the New Balance 990 offers numerous benefits:

• Diversification: Sneakers can complement a diversified investment portfolio, providing alternative returns.
• Financial Growth: Resale prices for popular 990 models have consistently increased over time, offering the potential for capital gains.
• Collectability: The 990 has become a prized collectible, with certain models reaching high prices among sneaker enthusiasts.
• Enjoyment: Investing in sneakers that you truly love can bring personal enjoyment and a sense of community among collectors.

Table 1: Comparison of New Balance 990 Models

Table 2: Resale Value of Select New Balance 990 Models

Table 3: Key Investment Metrics

Stories and Lessons

Story 1:

In 2020, a collector purchased a pair of New Balance 990v2 "Miami Hurricanes" for $300. Five years later, the sneakers sold for $1,200, netting a profit of $900. This story highlights the potential for long-term appreciation in the sneaker market.

Lesson: Acquire rare and highly sought-after models with staying power, as their value is likely to increase over time.

Story 2:

A sneaker enthusiast invested in a collection of New Balance 990v4 models in various colorways. Over the course of two years, the average resale price of his collection increased by 20%, resulting in a substantial return on his investment.

Lesson: Diversify your portfolio by investing in multiple models, as market trends may vary.

Story 3:

A young collector purchased a pair of New Balance 990v5 "Grey" for everyday wear. After noticing the increasing popularity of the model, he decided to sell the shoes for $250, realizing a $50 profit from his initial investment.

Lesson: Even seemingly ordinary sneakers can have investment potential, particularly if they become sought-after in the future.

Conclusion

The New Balance 990 is more than just a sneaker; it is a timeless icon that embodies quality, comfort, and style. Its investment potential has made it a lucrative asset for collectors and investors alike. By understanding the history, design, and market trends associated with the 990, you can make informed investment decisions and potentially reap significant financial rewards. As with any investment, thorough research and due diligence are key, but the enduring popularity and cultural significance of the New Balance 990 make it a compelling choice for those seeking both financial returns and personal enjoyment.