Your Ultimate Guide to First Southern Bank: A Pillar of Financial Stability in Columbia, Mississippi

Introduction

First Southern Bank, with its deep roots in Columbia, Mississippi, has emerged as a leading financial institution, providing a comprehensive range of banking services to the local community and beyond. Its unwavering commitment to customer satisfaction, financial stability, and community engagement has earned it a reputation as a trusted and reliable banking partner.

A History of Growth and Innovation

Founded in 1903 as the Columbia Banking & Trust Company, First Southern Bank has witnessed over a century of financial evolution and economic transformation. Through strategic acquisitions and mergers, it has expanded its reach throughout Mississippi, Alabama, and Tennessee, establishing a network of over 120 branches and 2,000 employees.

Financial Stability and Growth

First Southern Bank stands as a testament to financial stability and prudent management. Its strong balance sheet and robust risk management practices have consistently earned it high ratings from independent rating agencies, including Moody's and S&P Global Ratings. As of December 31, 2022, the bank reported total assets of $10.5 billion, net income of $132.6 million, and a Tier 1 capital ratio of 11.2%, well above industry norms.

Comprehensive Banking Services

First Southern Bank offers a full spectrum of banking services tailored to meet the diverse financial needs of its customers:

• Personal Banking: Checking and savings accounts, mortgage loans, personal loans, and financial planning services
• Business Banking: Commercial loans, lines of credit, treasury management services, and investment solutions
• Wealth Management: Investment management, trust services, and estate planning
• Digital Banking: Online and mobile banking, mobile check deposit, and account alerts

Community Involvement and Corporate Responsibility

First Southern Bank recognizes the importance of giving back to the communities it serves. Through various initiatives and partnerships, the bank actively supports local organizations and programs that promote education, economic development, and social well-being. The bank's employees also volunteer their time and resources to make a positive impact on the local community.

The Value of Banking with First Southern Bank

Customers choose First Southern Bank for a variety of reasons:

• Financial Stability: The bank's strong financial foundation provides peace of mind and ensures the security of your deposits.
• Excellent Customer Service: The bank's dedicated team of professionals is committed to providing personalized and responsive service.
• Local Decision-Making: As a community bank, First Southern Bank understands the local market and can make credit decisions quickly and efficiently.
• Community Involvement: The bank's commitment to giving back to the community demonstrates its long-term commitment to the well-being of its customers and the region.

Strategies for Success

First Southern Bank's success can be attributed to a number of key strategies:

• Focus on Customer Service: The bank consistently invests in training and development programs to ensure that its employees provide superior customer experiences.
• Embrace Technology: First Southern Bank leverages technology to enhance convenience and security for its customers.
• Targeted Marketing: The bank uses data analytics and customer segmentation to understand and meet the specific needs of its target market.
• Acquisition and Expansion: The bank has grown strategically through acquisitions and mergers, expanding its market presence and capabilities.
• Employee Engagement: First Southern Bank invests in its employees to create a high-performing and motivated workforce.

Stories of Success

• A Hometown Business Thrives: A local entrepreneur secured a business loan from First Southern Bank to expand their operation, creating new jobs and contributing to the local economy.
• A Family's Financial Future Secured: A young couple found a mortgage lender in First Southern Bank who helped them navigate the complexities of homeownership, ensuring a stable financial future for their family.
• A Legacy Preserved: An elderly couple entrusted their estate planning to First Southern Bank's Wealth Management team, ensuring that their legacy and wishes would be fulfilled after their passing.

A Step-by-Step Approach to Banking with First Southern Bank

1. Visit a Branch: Locate your nearest First Southern Bank branch and meet with a knowledgeable banker to discuss your financial needs.
2. Open an Account: Choose the account type that best suits your needs and follow the required steps to open an account.
3. Access Online and Mobile Banking: Enroll in online banking services to manage your accounts, make payments, and receive account alerts conveniently.
4. Explore Additional Services: As your financial needs evolve, consult with First Southern Bank's team of experts to explore additional services such as investment management, treasury management, or estate planning.

Why Banking with First Southern Bank Matters

Banking with First Southern Bank goes beyond financial transactions. It's about choosing a partner that understands your financial goals, supports your community, and provides peace of mind. By entrusting your financial well-being to First Southern Bank, you gain access to:

• Financial Security and Stability: A strong and reliable financial institution that will be there for you when you need it most.
• Personalized Service: A dedicated team of professionals who take the time to understand your unique circumstances and financial aspirations.
• Community Involvement: A bank that actively invests in the local community, making a positive impact on your neighborhood.

Conclusion

First Southern Bank has established itself as a cornerstone of financial stability and growth in Columbia, Mississippi, and beyond. With a rich history of innovation, a commitment to customer satisfaction, and a deep-rooted passion for community engagement, First Southern Bank continues to be a trusted banking partner for generations of customers. By choosing First Southern Bank, you choose a bank that values your financial well-being, supports your aspirations, and invests in the future of your community.